As the research into the microbiome continues to find applications in health, customers, retailers, and marketers struggle with understanding or creating product messaging. A recent panel discussion addressed these concerns and provided practical steps to reduce confusion and stay out of reach of … [Read more...] about Messaging the Microbiome Webinar
Webinar
Probiotics Sales Lead Supplement Category at Amazon
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with … [Read more...] about Probiotics Sales Lead Supplement Category at Amazon
IPA World Congress + Probiota Americas Digital Summit: June 15-17, 2021
In its 6th year, IPA World Congress + Probiota Americas presents a pivotal experience linking top experts from across the globe to connect the business and science of the microbiome. The 2021 Digital Summit will take place from June 15 through June 1. Mark your calendars; you won’t want to … [Read more...] about IPA World Congress + Probiota Americas Digital Summit: June 15-17, 2021
IPA Webinar 2021 Recap: Probiotic Innovations
To usher in 2021 with a bit of optimism, the International Probiotics Association sponsored a provocative webinar titled: Probiotic Innovations: A Reset Back to the Future. Executive Director George Paraskevakos introduced the 75-minute webinar — now available on demand — with an … [Read more...] about IPA Webinar 2021 Recap: Probiotic Innovations
IPA World Congress + Probiota Americas 2020 Digital Summit Recap
NutraIngredients-USA chair Stephen Daniells, PhD Editor-in-Chief kicked off a 3-day IPA World Congress + Probiota Americas 2020 Digital Summit on November 10. As anyone who works in the prebiotic/probiotic arena is well aware, the rate of change in this field is dizzying. New research, novel … [Read more...] about IPA World Congress + Probiota Americas 2020 Digital Summit Recap
COVID-19 & Probiotics, a Webinar
As the pandemic continues to bulldoze its way through all parts of life — health, finances and social — the probiotics industry must adapt. Indeed, the International Probiotic Association (IPA) converted quickly to digital conferencing and online outreach to keep its members and the public … [Read more...] about COVID-19 & Probiotics, a Webinar