IPA’s George Paraskevakos Reports from Expo West

IPA AdminIPA News, Market Trends

IPA Executive Director George Paraskevakos recently journeyed into the vast halls of Natural Foods Expo West to discover that probiotics too have come far in the marketplace.

“Probiotics have truly arrived. From Dr. Oz earlier this year, to the Natural Product Expo West show in Anaheim, one might say it is the invasion of the microorganism armies.  As I walked the floor at NPEW this year and looked at all the exhibitors from food, to ingredients and finished products it almost seemed that the new buzz word ‘probiotics’ was in every stand.”

His takeaway as well as recommendations for the future of the probiotics space appears as Probiotics go mainstream at Expo West at the nutraingredients-usa.com website.