Charlotte Beyerholm – Probi AB
Charlotte Beyerholm is a strong global strategic communicator and marketeer, Director of Marketing and Global Communication, working within the probiotic industry for the last 14 years with solid knowledge of the whole value chain. Charlotte has over 30 years of international B-2-B and B-2-C experience within the pharma/supplement industry and is responsible for creating commercial, marketing, and communication strategies and driving the strategies into implementation. She is a strong believer in scientific integrity and high-quality products and is passionate about bringing probiotics with clinical substantiation to customers, all through the communication line to consumers. She is a strong probiotic advocate and creates impactful communication and commercial results.