As the research into the microbiome continues to find applications in health, customers, retailers, and marketers struggle with understanding or creating product messaging. A recent panel discussion addressed these concerns and provided practical steps to reduce confusion and stay out of reach of … [Read more...] about Messaging the Microbiome Webinar
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Microbiome Modulation to Improve Sleep: Webinar Recap
Proper sleep is vital for a healthy body and mind. Amassing research is drilling down on the role of the microbiome in the complicated matter of sleep rhythms and harmful impacts of deprivation and/or disruption from jet lag, night shift work, and sleep apnea. On December 9, Nutraingredients-USA … [Read more...] about Microbiome Modulation to Improve Sleep: Webinar Recap
Probiotics Sales Lead Supplement Category at Amazon
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with … [Read more...] about Probiotics Sales Lead Supplement Category at Amazon
IPA Webinar 2021 Recap: Probiotic Innovations
To usher in 2021 with a bit of optimism, the International Probiotics Association sponsored a provocative webinar titled: Probiotic Innovations: A Reset Back to the Future. Executive Director George Paraskevakos introduced the 75-minute webinar — now available on demand — with an … [Read more...] about IPA Webinar 2021 Recap: Probiotic Innovations
COVID-19 & Probiotics, a Webinar
As the pandemic continues to bulldoze its way through all parts of life — health, finances and social — the probiotics industry must adapt. Indeed, the International Probiotic Association (IPA) converted quickly to digital conferencing and online outreach to keep its members and the public … [Read more...] about COVID-19 & Probiotics, a Webinar
IPA Webinar on Probiotics in Immune Support
On May 12, 2020, IPA will host a free webinar titled: Probiotics: Can They Play a Role in Immune Support? Our immune system is the body’s defense mechanism and is a big concern presently given its huge importance to human health. Science continues to show that perturbations of the microbiome, … [Read more...] about IPA Webinar on Probiotics in Immune Support