Thousands of familiar brands were joined by first-time exhibitors at Natural Products Expo West (NPEW) 2022, the leading trade show in the natural, organic, and healthy products industry. As in the past, trends emerged which can serve to inform strategies for brand developers, including stakeholders in the probiotics arena. Notably, one benefit materialized in the wake […]
IPA Events
IPA Live from Natural Products Expo 2022
Natural Products Expo West returned in 2022, infused with the energy of renewal as well as an impressive variety and number of new and familiar products. The cornucopia was so abundant that it would be easier to describe what was NOT presented. As anticipated, organic, plant-based, gluten-free, keto, paleo, non-GMO, and sundry other health-based options […]
Natural Products Expo West Returns Live
Natural Products Expo West returns live to Anaheim, California on March 8-12, 2022 after a pandemic pause. Highlights of Expo West 2022 include Climate Day, the annual State of Natural & Organic session, Pitch Slam, Fresh Ideas Organic Marketplace, a JEDI Community Happy Hour, and Evenings on the Plaza with live music. “New Hope is […]
Probiotics Sales Lead Supplement Category at Amazon
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with ClearCut Analytics. Dan Harari who leads business development for the […]
IPA World Congress + Probiota Americas Digital Summit: June 15-17, 2021
In its 6th year, IPA World Congress + Probiota Americas presents a pivotal experience linking top experts from across the globe to connect the business and science of the microbiome. The 2021 Digital Summit will take place from June 15 through June 1. Mark your calendars; you won’t want to miss this provocative event filled with […]
Probiota 2021 Summit, An Excerpt
As promised, Probiota 2021 Summit in February offered expert speakers and vigorous panels who engaged on key issues affecting the business of the microbiome: IPA has been dipping back into the webinar. First up was a presentation from Ruairi Robertson PhD at Queen Mary University in London on what the future may hold for microbiome […]