As the research into the microbiome continues to find applications in health, customers, retailers, and marketers struggle with understanding or creating product messaging. A recent panel discussion addressed these concerns and provided practical steps to reduce confusion and stay out of reach of regulatory crosshairs. IPA’s Director of Education and Communication Sandra Saville RD was […]
webinar
Microbiome Modulation to Improve Sleep: Webinar Recap
Proper sleep is vital for a healthy body and mind. Amassing research is drilling down on the role of the microbiome in the complicated matter of sleep rhythms and harmful impacts of deprivation and/or disruption from jet lag, night shift work, and sleep apnea. On December 9, Nutraingredients-USA presented a free one-hour webinar titled Microbiome […]
Probiotics Sales Lead Supplement Category at Amazon
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with ClearCut Analytics. Dan Harari who leads business development for the […]
IPA Webinar 2021 Recap: Probiotic Innovations
To usher in 2021 with a bit of optimism, the International Probiotics Association sponsored a provocative webinar titled: Probiotic Innovations: A Reset Back to the Future. Executive Director George Paraskevakos introduced the 75-minute webinar — now available on demand — with an overview of the speakers’ talks which looked forward to potential new ways of […]
COVID-19 & Probiotics, a Webinar
As the pandemic continues to bulldoze its way through all parts of life — health, finances and social — the probiotics industry must adapt. Indeed, the International Probiotic Association (IPA) converted quickly to digital conferencing and online outreach to keep its members and the public informed. To that end, one recent webinar titled Probiotics & […]
IPA Webinar on Probiotics in Immune Support
On May 12, 2020, IPA will host a free webinar titled: Probiotics: Can They Play a Role in Immune Support? Our immune system is the body’s defense mechanism and is a big concern presently given its huge importance to human health. Science continues to show that perturbations of the microbiome, whether it be gut, lung […]