The Education & Communication Committee (ECC) recommends, develops and leads the education and marketing strategy to raise awareness, visibility and knowledge about probiotics among key stakeholders, reinforces the industry role of IPA, and increases demand for high quality probiotics.
Committee Objectives:
- Identify audiences and determine communication needs
- Identify venues for participation with key stakeholders
- Develop communication plans to maximize impacts of the IPA activities of the Technical, Regulatory, Manufacturing and Scientific Committees for relevant audiences (consumers, health practitioners, industry and regulators)
- Develop educational and promotional material
- Develop media releases in conjunction with other IPA committees
- Assist in developing strategy for content at the IPA World Congress
- Increase visibility of external information the expands the objectives of IPA
- Plan and create content for the IPA website and other platforms