A three-day webinar Microbiome: Mastering the Market provided by Naturally Informed on May 17-19, 2022 offered an exciting slate of topics. One session on communications was recapped by IPA in an earlier blog. The following explored the latest news distilled from the retail marketplace. In Microbiome Market Trends, Scott Dicker, Senior Market Insights Analyst, SPINS, […]
Market Trends
The Hottest Trends at Natural Product Expo 2022
Thousands of familiar brands were joined by first-time exhibitors at Natural Products Expo West (NPEW) 2022, the leading trade show in the natural, organic, and healthy products industry. As in the past, trends emerged which can serve to inform strategies for brand developers, including stakeholders in the probiotics arena. Notably, one benefit materialized in the wake […]
IPA Live from Natural Products Expo 2022
Natural Products Expo West returned in 2022, infused with the energy of renewal as well as an impressive variety and number of new and familiar products. The cornucopia was so abundant that it would be easier to describe what was NOT presented. As anticipated, organic, plant-based, gluten-free, keto, paleo, non-GMO, and sundry other health-based options […]
Natural Products Expo West Returns Live
Natural Products Expo West returns live to Anaheim, California on March 8-12, 2022 after a pandemic pause. Highlights of Expo West 2022 include Climate Day, the annual State of Natural & Organic session, Pitch Slam, Fresh Ideas Organic Marketplace, a JEDI Community Happy Hour, and Evenings on the Plaza with live music. “New Hope is […]
Microbiome Modulation to Improve Sleep: Webinar Recap
Proper sleep is vital for a healthy body and mind. Amassing research is drilling down on the role of the microbiome in the complicated matter of sleep rhythms and harmful impacts of deprivation and/or disruption from jet lag, night shift work, and sleep apnea. On December 9, Nutraingredients-USA presented a free one-hour webinar titled Microbiome […]
Probiotics Sales Lead Supplement Category at Amazon
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with ClearCut Analytics. Dan Harari who leads business development for the […]