Thousands of familiar brands were joined by first-time exhibitors at Natural Products Expo West (NPEW) 2022, the leading trade show in the natural, organic, and healthy products industry. As in the past, trends emerged which can serve to inform strategies for brand developers, including … [Read more...] about The Hottest Trends at Natural Product Expo 2022
IPA News
IPA Live from Natural Products Expo 2022
Natural Products Expo West returned in 2022, infused with the energy of renewal as well as an impressive variety and number of new and familiar products. The cornucopia was so abundant that it would be easier to describe what was NOT presented. As anticipated, organic, plant-based, gluten-free, … [Read more...] about IPA Live from Natural Products Expo 2022
Natural Products Expo West Returns Live
Natural Products Expo West returns live to Anaheim, California on March 8-12, 2022 after a pandemic pause. https://player.vimeo.com/video/678894953?h=feb8cf5568 Highlights of Expo West 2022 include Climate Day, the annual State of Natural & Organic session, Pitch Slam, Fresh Ideas … [Read more...] about Natural Products Expo West Returns Live
Taxonomy – What is the Big Deal?
The IPA Scientific Committee wrote a blog about this when Lactobacillus decided it didn’t want to be such a huge genus any longer. Published in 2020 was the research on the how and why this name change was needed. A taxonomic note on the genus Lactobacillus. Just to clarify that the real purpose … [Read more...] about Taxonomy – What is the Big Deal?
Probiotics Sales Lead Supplement Category at Amazon
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with … [Read more...] about Probiotics Sales Lead Supplement Category at Amazon
IPA World Congress + Probiota Americas Digital Summit: June 15-17, 2021
In its 6th year, IPA World Congress + Probiota Americas presents a pivotal experience linking top experts from across the globe to connect the business and science of the microbiome. The 2021 Digital Summit will take place from June 15 through June 1. Mark your calendars; you won’t want to miss … [Read more...] about IPA World Congress + Probiota Americas Digital Summit: June 15-17, 2021