As the research into the microbiome continues to find applications in health, customers, retailers, and marketers struggle with understanding or creating product messaging. A recent panel discussion addressed these concerns and provided practical steps to reduce confusion and stay out of reach of … [Read more...] about Messaging the Microbiome Webinar
Thousands of familiar brands were joined by first-time exhibitors at Natural Products Expo West (NPEW) 2022, the leading trade show in the natural, organic, and healthy products industry. As in the past, trends emerged which can serve to inform strategies for brand developers, including … [Read more...] about The Hottest Trends at Natural Product Expo 2022
Natural Products Expo West returned in 2022, infused with the energy of renewal as well as an impressive variety and number of new and familiar products. The cornucopia was so abundant that it would be easier to describe what was NOT presented. As anticipated, organic, plant-based, gluten-free, … [Read more...] about IPA Live from Natural Products Expo 2022
Natural Products Expo West returns live to Anaheim, California on March 8-12, 2022 after a pandemic pause. Highlights of Expo West 2022 include Climate Day, the annual State of Natural & Organic session, Pitch Slam, Fresh Ideas Organic Marketplace, a JEDI Community Happy Hour, and Evenings … [Read more...] about Natural Products Expo West Returns Live
The IPA Scientific Committee wrote a blog about this when Lactobacillus decided it didn’t want to be such a huge genus any longer. Published in 2020 was the research on the how and why this name change was needed. A taxonomic note on the genus Lactobacillus. Just to clarify that the real purpose … [Read more...] about Taxonomy – What is the Big Deal?
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with … [Read more...] about Probiotics Sales Lead Supplement Category at Amazon