Probiotics are Making Plenty of Positive Press!
The IPA Media Publicity Campaign is in high gear, and probiotics are in the news in a great way!
The press release was released on the wire service on Sept. 8, 2020, “Probiotics Crucial During Pandemic Microbe-Phobia, Says International Probiotics Association”.
George Paraskevakos, IPA Executive Director and Dr. Jessica ter Haar are the IPA media spokespeople doing the radio, television and digital media interviews, with Sandra Saville, IPA’s Education & Communication Director and the Education and Communication Committee’s (ECC) Public Relations Task Force team writing articles and responding to questions from the media.
Media’s interest in probiotics is exceptional! The campaign is strategically targeted to four specific cities in the U.S.
Dr. Jessica ter Haar’s topic, “Living Too Clean During COVID-19,” dives into the importance of microbes and the difference between a virus, bacteria and fungi (three popular microbes). She discusses how our “germophobia” lifestyle brought on by COVID-19 could work against our health, and explain how to balance that extreme clean living by taking probiotics. George Paraskevakos’ topic, “Perplexed about Probiotics,” explores a variety of questions the average person may have on probiotics regarding health, safety and effectiveness. The interviews will help the conscious consumer take their probiotic supplementation to the next level by being a more discerning and educated consumer.
- 360 Magazine
- Thrive Global
- Let’s Talk America Facebook Live
- Creations Magazine
- KOMO-TV (ABC)
- Late Night Health Radio
- WMBC-TV (IND)
- Lake Oconee Health
- WHPC-FM (90.3) “Herbally Yours”
- WFLA-TV (NBC) “Bloom”
- WTTA-TV (My Network TV) “Bloom”
- PRN-FM “The Natural Nurse and Dr. Z”
- Alternative Medicine Magazine
- WFAA-TV (ABC) “Good Morning Texas”
- WVON-AM (1690) “Middays with Perri Small”
- “The Radiant Health Show” Part I
- Let’s Talk America Facebook Live
- “The Radiant Health Show” Part II
- WTSP-TV (CBS) “10 News”
- WRGA-FM (98.7) “First News”
- WFIW-AM (1390) “Community Connection”
- WBAI-FM (99.5) “The Gary Null Show”
- Florida News Network “Florida Roundtable”
- CRN Digital Radio Network “What’s Cookin’ Today”
- Creative Voice & Media “Food Talk for Health”
- WRSR-FM (103.9) “The Foxhole Morning Show with Johnny and Amie”
- WTSP-TV (CBS) “Great Day Live”
- WTTA-TV (My Network TV) “Bloom”
- WBAI-FM (99.5) “Take Charge of Your Health”
- WFLA-TV (NBC) “Bloom”
- WRBQ-FM (104.7) “The Current”
- MediaTracks Communications “Radio Health Journal”
- RadioMD “To Your Good Health”
- Vitamin Retailer
Several other articles will soon be published, and additional media appearances are booked through this 6-month PR Campaign.
Thank you to our member companies for engaging with the IPA Media Publicity Campaign, and your help to expand our probiotic media reach! Sharing the media articles, television and radio links within your company, and to your customers through your company’s websites and social media gets probiotics even more media coverage and positive probiotic press! It is great to hear from many of our member companies who are not based in the U.S. where the campaign is active, as the PR theme is getting picked up internationally thanks to your company’s social media and your PR!
Let us know how you are sharing the IPA PR Campaign news!
Stay tuned for more positive Probiotic press!