Las Vegas, Mandalay Bay Resort, November 02-03. Once again, the International Probiotics Association (IPA) is proud to host the Probiotic Resource Center (PRC) at SupplySide West. To enhance your experience, the PRC has been totally redesigned. We are excited to show you the new look and meet with you. Visit with IPA at Stand # 5755. SupplySide West/ […]
IPA Events
Messaging the Microbiome Webinar
As the research into the microbiome continues to find applications in health, customers, retailers, and marketers struggle with understanding or creating product messaging. A recent panel discussion addressed these concerns and provided practical steps to reduce confusion and stay out of reach of regulatory crosshairs. IPA’s Director of Education and Communication Sandra Saville RD was […]
The Hottest Trends at Natural Product Expo 2022
Thousands of familiar brands were joined by first-time exhibitors at Natural Products Expo West (NPEW) 2022, the leading trade show in the natural, organic, and healthy products industry. As in the past, trends emerged which can serve to inform strategies for brand developers, including stakeholders in the probiotics arena. Notably, one benefit materialized in the wake […]
IPA Live from Natural Products Expo 2022
Natural Products Expo West returned in 2022, infused with the energy of renewal as well as an impressive variety and number of new and familiar products. The cornucopia was so abundant that it would be easier to describe what was NOT presented. As anticipated, organic, plant-based, gluten-free, keto, paleo, non-GMO, and sundry other health-based options […]
Natural Products Expo West Returns Live
Natural Products Expo West returns live to Anaheim, California on March 8-12, 2022 after a pandemic pause. Highlights of Expo West 2022 include Climate Day, the annual State of Natural & Organic session, Pitch Slam, Fresh Ideas Organic Marketplace, a JEDI Community Happy Hour, and Evenings on the Plaza with live music. “New Hope is […]
Probiotics Sales Lead Supplement Category at Amazon
Probiotic supplements sales grew 48% in 2020 from the year before, topping the category at Amazon online. Fantastic news — and a key takeaway from a free webinar “What’s Driving Probiotics Sales Growth on Amazon?” offered recently by International Probiotics Association (IPA) in partnership with ClearCut Analytics. Dan Harari who leads business development for the […]